About Andy&Co.
AI productivity apps, agents and software for sales process efficiency.
“I started a digital development and marketing agency back in 2007, which I ran and grew for 10-years, selling the business in 2018.
Using that decade of experience in B2B sales and business growth, I then worked as a sales consultant for similar organisations, eventually creating an outsourced B2B lead-generation agency, which has since helped 50+ clients generate £millions in new business revenue.
With the emergence of AI, I became interested in how sales processes could be automated and streamlined using AI technology and we began developing AI-based efficiency agents on behalf of many of my clients.
The Andy&Co. AI prospecting app is one such example, which we’ve now released for public use.
The purpose of the app
The idea of cold emailing prospects to win new B2B clients is obviously nothing new - but there was an explosion in this type of activity in the post-Covid years, which was sparked by the release of software platforms that automated cold email outreach at high volumes.
Over the years that followed, email providers found ways to clamp down on high volume automated outreach - and people in general became fed up of the constant bombardment of their inboxes by copycat, templated sales emails.
The old ‘cold outreach’ tactics of spinning up hundreds of ‘fake’ domain and email sending accounts to blast thousands of templated messages became far less effective and desirable, with such methods being rapidly shut down by the email service providers.
Outreach marketing is still an incredibly efficient way of reaching new markets - but now, the most effective way of doing so is back to the old-school methods of manually emailing prospects from your own, genuine email account - and not through the spam-style high volume tactics that are no longer effective.
The invention of AI makes repetitive, labour-intensive tasks (like finding prospects and reaching out to them manually by email) much easier to automate in a human-like way.
So we developed our email prospecting agent as an antidote to the high volume spam cold outreach tactics of recent years.
Instead, it’s a simple AI assistant that ‘plugs in’ to your own business email account and writes sales emails all day long, sending them in the background while you (or your sales team) gets on with other more productive work.
Emails are written and sent at highly natural, human-like levels to avoid any risk of appearing like spam - and the content of each email is individually written based on the recipient - no repetitive templated spam messages, just naturally written sales emails sent to prospects that exactly match your ideal target audience.
There’s a simply monthly subscription fee with a free trial and you can cancel any time. And if you have any questions, whether that’s about signing up for your free trial - or throughout your time using the app - you can get us on live chat for expert advice and support any time.“
Andy Brittain, Founder