Understand your users. See what they see. Know how they feel.
See how your ecommerce or digital product performance takes off when it’s optimised based on your users’ behaviour and emotions.
We run usability tests with specialist UX lab equipment that gives incredible insight in to how users think, feel and behave when they interact with your website or app.
Using this insight, we can optimise - or advise you how to optimise - your user experience for dramatic increases in:
digital revenues
user engagement
customer satisfaction
User experience optimisation, based on this kind of deep insight in to your customers’ thoughts and behaviours, is the absolute pinnacle of digital performance optimisation. Get in touch to find out how it can work for you.
Our UX lab gives amazing insight into how users interact and respond to your website or app.
Our UX lab testing & optimisation work includes…
Focus groups and workshops
video observation and recording
full test protocol design
Full participant recruitment
Eye tracking research
With eye tracking research we gain amazing insight into how your users interact with your interface. What they see, what they miss, what they focus on the most.
We can test existing websites, new website design prototypes, mobile apps and sites, videos, adverts and more. Find out more about eye tracking research here
Our eye trackers sit unobtrusively beneath the screen, plotting in real time where your users’focus their attention
Emotional response testing (GSR and facial coding)
Understand how your users feel while they interact with your digital content, website or apps.
We measure spikes in ‘galvanic skin response’ - tiny changes in conductance of the skin - which show when users are engaged, excited, frustrated or angered by digital content or processes. Find out more about emotional response testing here.
Our electrodermal response monitors help us identify points of friction and frustration in your users’ journey from activity spikes in their autonomic nervous system
User centred testing and UX design
We can provide a full UX testing and optimisation service, uncovering insights in to your user behaviour in our UX lab, re-designing, optimising and re-testing your interface in response to those findings for continual improvement…
Our UX test and optimise process…
define goals and metrics your digital product is judged upon
design a user test based on those goals
recruit test participants who match your normal user demographic
run tests in our UX lab, with emotional response and eye tracking
written and visual analysis of the outcomes and conclusions
design prototypes of new user journeys based on the test outcomes
re-test the user journey with the new prototype designs
implement winning designs or supply to your developer for implementation
Come along and observe your tests in our lab. Or watch the video output which we’ll package up and supply with our post-test analysis.